However, not all insults are Ad Hominems. You’re wrong BECAUSE your father smelt of elderberries, is distinct from you’re wrong AND your father smelt of elderberries. The ladder is not drawing any conclusion about the debate from it, so while rude, is mainly just an anecdote. Whereas if your father is the topic of debate, the attack may be fallacious for other reasons, but is not an Ad Hominem.